What I do
Full Funnel Marketer
Hi, I’m Charles, and I’m a self-proclaimed marketing nerd.
I love helping businesses achieve their goals by sharing a story with new and existing customers that influences them to take a desired action.
As a business leader, you want to to establish a REMARKABLE experience for your customer to create a RAVING FAN and long term user.
This is built through creating a culture of excellence within your marketing department and organization.
But that’s not where your marketing stops. You want to create marketing that is fully trackable, allowing for replication of success through effective optimization, and ultimately the maximization of your ROI.
I will help your business get there.
Connect with me:
HOw i Will help your Business
Fuel growth through your organization and funnel
Define The Strategy for Success
Identify the strengths and weaknesses of your business and your competitors, plus what’s important to your consumer. Then define your value proposition and map every potential interaction point, from acquisition to reengagement of your database along their consumer journey to allow you to create a remarkable experience not found elsewhere.
Build a Team Designed for Scalability
When the time is appropriate to expand an organization, it’s important to build a team that creates the lift needed while establishing a culture of excellence. By taking the time to identify team member’s goals and aligning them with the organizational objectives, leaders have the opportunity to gain buy-in and create accountability, resulting in success.
Use Data to Make Decisions
Don’t just use intuition to make decisions. Incorporate full data from first interaction point down funnel to revenue tied back to individual messaging with A/B testing, then establish automated tracking to ensure you’re maximizing ROI
Leverage Tech to Maximize Results
Allow technology to help efficiency and create duplicable processes. Experience includes designing and building a multi-touch marketing automation systems, creating an AI based bot to interact with leads, comprehensive digital and traditional advertising with full tracking.
Visit the Areas of Expertise page to see how Charles can help your business.
Portfolio
Just a Few Samples
Click anywhere below to view some examples of fun pieces I’ve helped to create for various businesses
Website, Paid Ads, Social
Marketing Automation
Your digital presence should be considered a second location and should not be ignored. Whether it’s building a new website, optimizing the SEO, creating effective social media campaigns, building a marketing automation system, display and programmatic advertising, or paid search campaigns, your business needs to make digital marketing a priority area of focus.
Radio & Podcast
Video
A visual or audio message can elicit a feeling or response unlike many other forms of media. Whether it’s utilizing the theater of the mind from a podcast or radio commercial, an impactful pre-roll video advertisement, or a television spot, audio and video messaging can not only help strengthen your brand but also elicit a direct response becoming an effective lead generation tool.
Newspaper & Magazine
Direct Mail
More traditional advertising, such as print or direct mail, can still be an effective tool as part of your marketing mix when utilized properly. When effectively targeting audiences, and combining other strategies such as IP+4 retargeting, you can super charge your marketing efforts while building frequency in your messaging designed to break through the clutter.
What folks are saying about Charles
Impressive Marketing Results
“It’s rare to come across someone with the depth and breadth of marketing knowledge that Charles holds. From campaigns to concepts, ad platforms to email messaging, strategy to implementation, Charles has the experience. Paired with a calm and measured demeanor, Charles is a powerhouse who brings stabilization along with his impressive marketing results.”
Meredith Steiner
Vice President of Marketing, Foureyes
Created a Profitable Operation
“I worked with Charles for approximately 7 years. Charles was able to take a troubled business and situation and turn it around to a nice profitable operation. This included not just marketing, his expertise, but also operations. He learned how to manage the operations quickly, thus further supporting the and improving the business. I like Charles, he is a good person. I would hire him again if I had a position available.”
Michael Halloran
President, Beltone Hearing
Data Driven Approach
“Charles was a part of our AVG team for many years and always contributed at the highest level. He and I worked very collaboratively to analyze and plan marketing for the many clinics we ran in the US. Charles is very data driven and utilizes a number of techniques to drill down into raw data and reports to thoroughly understand what is happening and what adjustments to make. Additionally, Charles was always open to take on additional responsibilities as is often required in small businesses. For example, Charles stepped right into an added operations responsibility when the need arose, directly overseeing a number of clinics and staff and driving their performance.”
Mark Drahn
Vice President, Audigy Venture Group
